Chatbot ROI Calculator

How the calculation works

The calculator multiplies four things: how many conversations you handle, how long a person spends on each, the share an AI could answer on its own, and what an agent hour costs you. That gives the agent time saved and its value. Subtracting the monthly cost of the tool gives the net gain.

hours saved = conversations x minutes per conversation / 60 x share answered by AI

net per month = hours saved x cost per agent hour - tool cost

Choosing realistic inputs

• Conversations per month: count all channels (web chat, email, WhatsApp, Instagram, Messenger). Your inbox export is the best source.
• Minutes per conversation: use the real average handling time, not the ideal. Short repeated questions are usually much faster than complex ones.
• Cost per agent hour: salary plus employer costs and overhead, divided by productive hours.
• Share the AI can answer: this is the number that decides everything. It depends on how repetitive your questions are and how good your knowledge base is. Start low, then measure with a small trial on your most frequent questions and update it.
• Tool cost: the plan price plus any AI usage billed separately.

What the calculator ignores

• Quality: a wrong answer can cost more than a slow one. This is why answers should come from your own content, show their sources and hand over to a person when unsure.
• Revenue: faster answers can raise conversion, which is not counted here.
• Customer message fees on channels such as WhatsApp, which Meta bills separately.
• Setup time and the time spent reviewing answers.

Frequently asked questions

What share can a chatbot realistically answer? There is no universal figure. It depends on your content and question mix, so measure it on your own conversations before you rely on a number.

Is this a promise of savings? No. It is a simple model driven by your inputs.

Does it store my numbers? No. Everything runs in your browser.